Brand: Prescription Medicine In Chronic Spontaneous Urticaria
Client: Multinational Pharmaceuticals Company
Agency: Publicis LifeBrands
In the world of healthcare communications, the strict regulatory environment and complex audience mix often means that brand impact and recall across campaigns is purposefully limited. In a world where nothing is allowed to look or feel the same, how do you build a brand? Taking the solid principles of insight, idea and brand values so well established in consumer brand building, the Publicis LifeBrands planning team took a world leading pharmaceutical client on a journey from disparate campaigns to a big idea and a set of values to live by. With an ambitious and innovative commercial and medical team who were prepared to step outside of their traditional processes, together we built a brand that lives beyond a key visual and a logo, to a set of ideas and values in people's minds.