Campaign details
Brand: MoneySuperMarketClient: MoneySuperMarketAgency: Mother
Summary
Mother won a pitch for MoneySuperMarket.com in 2012.
This paper takes you on our 5 year journey to the top of the charts in the category-defining awareness game.
We did it a bit differently to the rest and achieved transformational results.
We did it by making the feeling of saving money the centre of our campaign.
It was, and still is, EPIC.
But the campaign's ongoing success required more than simply branding a feeling.
This feeling captured a cultural shift in how we feel about money....