London Transport – LT Arts Programme

Campaign in late 1998 by Interfocus for London Transport. Objective: to increase off-peak usage for both London Buses (LTB) and Underground (LUL).
Agency: InterfocusAuthor: Anne Edwards

London Transport It Wasn't So Simple to Get There!

SUMMARY

This paper demonstrates how planning insights produced a more coherent below the line strategy for London Transport during the latter part of 1998....

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