Campaign details
Brand: IAMSAgency: adam&eveDDB
Summary
This is a paper about making an unrealistic, pie-in-the-sky idea happen.
It's a story more than two years in the making.
It's about how planning can - and should - contribute to business-building utility ideas.
It shows that amazing ideas don't always happen when you're looking for them - sometimes, they're about opportunism; spotting brilliance and nurturing it.
And it shows that making these ideas happen means wearing many different hats, broadening the definition of what planners can be, learning new skills and adapting on the fly.
Throughout this paper, you'll...