Campaign details

Brand: Hidradenitis Suppurativa Trust / Abbvie Pharmaceuticals
Client: Hidradenitis Suppurativa Trust / Abbvie Pharmaceuticals
Agency: Bartle Bogle Hegarty

Summary

This is case study about something which has the power to ruin someone's life, and how we helped to overcome it.

It's about something which was invisible yet insidious, and how we brought it into the light.

It's about how we shunned typical tactics to take the road less trodden; and in doing so, managed to cut through with an audience who are typically impossible to reach.

It's about the power of a unique creative strategy to truly change people's lives.

Hidradenitis Suppurativa is a Debilitating Skin Disease