Heinz & Empathy: Finding our superpower to take on child hunger

Heinz, a food processing company, and Magic Breakfast, a registered charity, launched a campaign in the UK to put an end to child hunger.

Campaign details

Brand: HeinzAgency: BBH


It's hard to imagine a time pre-Covid, pre-Marcus Rashford, when child hunger in the UK simply was not on the general public's radar. But that's exactly what we're going to ask you to do.

Back in 2019, millions...

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