Campaign details
Brand: SudocremAgency: McCann Health
Summary
An Irishman, three pandas and a pot of cream walk into a bar... The pandas start performing Tai Chi...
The barman wonders if someone's put something in his drink. Eventually he asks: "What the hell are you lot doing?"
"Why, we're turning around the Titanic," responds a panda.
This is the story of how Sudocrem, an old brand struggling to survive in a new world, was saved by three pandas rocking Tai Chi.
A trusted staple in bathrooms across the UK for generations, this Irish 'magic cream' famous for treating...