Campaign details
Brand: Football Beyond BordersAgency: Dark Horses
Summary
If you want to know how a teenager is feeling, the worst thing you can do is to ask them directly. It's far more effective to start with something they love.
This is the story of how this simple insight helped Football Beyond Borders go beyond what you would expect of a "football charity" and give a voice to a marginalised generation.
Football has been decimated over the last 12 months. Pitches are empty, stadiums are silent, and organisations are fighting for survival. In this turmoil,...