Campaign details
Brand: Britain's Beer Alliance Client: Britain's Beer Alliance Agency: Havas London
Let's talk about government taxation. Said no one ever.
Instead, let's talk about the great British pub.
Hopefully now I have your attention. In fact I can say with 90% certainty that I have your attention because 9 out 10 Brits go to the pub1.
Fact: We all love the pub.
Even if you're that one person who doesn't go to the pub, you probably love the pub.
Why? Because the pub is more than a drinking establishment. The pub is a...