Campaign details
Brand: BootsAgency: Ogilvy
Summary
We all know retail is a bloodbath; every case study you come across feels like a matter of life or death.
The difference with this story is that is really was.
As the UK's leading healthcare brand, if Boots failed to deliver during the biggest health crisis in living memory, it would be hard to convince the British public that we deserved a place in modern day Britain at all.
More importantly than the future of Boots however, real human lives were at stake, and the British people needed us to...