Banco Popular: The most popular song

Luis Toledo

This case study describes how Banco Popular, the banking group, confronted a social norm of welfare dependency in Puerto Rico through music.

Banco Popular: The most popular song

Luis ToledoJWT Puerto Rico

Summary – the most popular song

Puerto Rico is in the middle of a seven-year economic recession. This is a very challenging environment for any business, but especially for our client,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today