Campaign details

Client: Amnesty International
Agency: O&M London

The summary

HOW PLANNING HELPED AMNESTY INTERNATIONAL TRANSFORM OUTRAGE INTO ACTION FOR REFUGEES.

By the time you finish reading this paper, another 472 people around the world will have been forced to flee their homes for fear of persecution, danger or death. The total number of displaced people is at 65.3 million, and rising every day.1

Around 21 million of them are refugees: people who have left their home country altogether - battling dangerous crossings, border closures, violence, abuses and extortion - to seek state protection elsewhere.1

Amnesty International is a non-governmental organisation dedicated to finding lasting solutions to the human rights violations faced by refugees. They harness the individual actions of the people to pressure governments to effect change: actions like sending an email, signing a petition or writing a letter.