Boost Mobile: Something from nothing
Introduction
We are told the Universe originated from nothing. Something from nothing. As a concept it is counter-intuitive, yet this paper proves it can be done. Our client, Boost Mobile started with literally nothing, zilch, and rebuilt a successful business through the power of a great strategic idea. Here's how.
Something from nothing
Boost Mobile is a prepaid brand that resells mobile services. In 2013 Boost ended a twelve-year partnership with Optus and joined forces with Telstra. This move exacted a high cost: Optus owned the Boost customer base and the...