APAC Online Shopper 2.0: The post-COVID boost for APAC e-commerce

Reprise

The Asia-Pacific region is home to 55% of the world’s population and is on track to be the largest consumer market by 2040, according to a study of 15,000 consumers by marketing agency Reprise.
  • APAC’s retail landscape has evolved post pandemic with accelerated e-commerce growth and a new hybrid lifestyle.
  • One shopping insight reveals an APAC shopper who is young, prosperous and extremely careful.
  • As for older Asians, they prefer to shop offline and avoid quick commerce platforms on price and safety concerns....

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