Aotena Electric Vehicle Platform Marketing Campaign in China

The traditional car manufacturer General Motors hopes to create consumer demand for Ultium-powered vehicles through the launch of its electric vehicle platform Ultium, while strengthening GM's right to speak in the field of electric vehicles, renewing its own brand image, and positioning it as a company.

Case details

Brand: General MotorsBrand owner: General MotorsMain agency: McCANN ShanghaiMain agency holding group: IPGMarket launch: Mainland ChinaIndustry: AutomotiveMedia channels:building media, OTT smart TV, KOL, celebrity/celebrity spokesperson, website/micro...

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