Campaign details
Brand: ANTABrand owner: ANTA Sports ProductsEntrant company: BBDO China - China (mainland)Idea creation: BBDO ShanghaiMarket: Greater ChinaSector: Clothing & accessoriesMedia channels: Social media, Outdoor, Out-of-home, Events & experiential, Sponsorship - sportsBudget: Over 20 million
Executive summary
ANTA has been number one in sales in the Chinese sportswear industry. Yet, when it comes to branding, Nike, Adidas, Lining and others have taken the lead. In order to become the leader of the Chinese sportswear industry, as the official Chinese Olympic Committee partner, ANTA aimed...