Anta: Olympic Games Tokyo 2020 Brand Campaign

Nicole Ma, Katy Guan, Carol Gao

Sportswear brand, ANTA, reignited the national sporting spirit and strengthened its brand power through its association with the Tokyo 2020 Olympics.

Campaign details

Brand: ANTABrand owner: ANTA Sports ProductsEntrant company: BBDO China - China (mainland)Idea creation: BBDO ShanghaiMarket: Greater ChinaSector: Clothing & accessoriesMedia channels:Social media, Outdoor, Out-of-home, Events & experiential,...

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