Anjia comes from Fonterra Group and is one of the world's leading dairy export companies and milk processing companies. In the face of fierce product competition, the brand has carried out a series of marketing activities with the themes of "One Mouth of New Zealand" and "A Hundred Years Tribute" by integrating group resources. The brand hopes to improve consumer awareness, and then attract consumers' favor and purchase behavior.
Case details
Brand : Anjia
Brand owner : Fonterra
Main Agency : Competitive China
Put on the market : Mainland China
Launch time : October 20th-November 30th, 2019
Industry : Dairy Products
Media channels : short video APP, outdoor advertising, OTT
Budget: 3 million...
