Anjia·Four cities at 12 o'clock·One mouthful of New Zealand

Jenny Xu

Anjia comes from Fonterra Group and is one of the world's leading dairy export companies and milk processing companies. In the face of fierce product competition, the brand has carried out a series of marketing activities with the themes of "One Mouth of New Zealand" and "A Hundred Years Tribute" by integrating group resources. The brand hopes to improve consumer awareness, and then attract consumers' favor and purchase behavior.

Case details

Brand : Anjia

Brand owner : Fonterra

Main Agency : Competitive China

Put on the market : Mainland China

Launch time : October 20th-November 30th, 2019

Industry : Dairy Products

Media channels : short video APP, outdoor advertising, OTT

Budget : 3 million

Case summary

In an extremely fragmented communication environment, how to break through traditional thinking and successfully break through? Taking advantage of the user scale and traffic dividends of Douyin & Watermelon Video where the target audience gathers, Anjia has vividly created and delivered extremely interesting and...

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