Anheuser-Busch Companies: Spuds Mackenzie campaign (1986-1989)

Anheuser-Busch Companies, Inc., introduced its most effective—and most controversial—"spokesman" to national television audiences during the fourth quarter of the 1987 Super Bowl, when Spuds MacKenzie, a bull terrier with one black eye, began touting Bud Light.

Anheuser-Busch Companies: Spuds Mackenzie campaign

William D. Baue

Overview

Anheuser-Busch Companies, Inc., introduced its most effective—and most controversial—"spokesman" to national television audiences during the fourth quarter...