Anheuser-Busch Companies, Inc.: Frogs campaign

This paper describes how Budweiser responded to the move from U.S. consumers away from the traditional brewers towards beers produced by smaller, often local microbreweries.

Anheuser-Busch Companies, Inc.: Frogs campaign

Mark Lane

OVERVIEW

Founded in St. Louis, Missouri, in 1860, Anheuser-Busch rose to become the largest brewing company in the world, largely because of the success of its flagship brand, Budweiser. But Budweiser's...