Angels and Demons: a Latin American tale of multimedia engagement

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.

Angels and Demons: a Latin American tale of multimedia engagement

Diana Arboleya-ComasKantar Media Research Group, Mexico

Roberto LoblIBOPE Media Information; and TGI Latina, Brazil

INTRODUCTION

In recent years we have witnessed a technological evolution...

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