Angels and Demons: a Latin American tale of multimedia engagement

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.

Angels and Demons: a Latin American tale of multimedia engagement

Diana Arboleya-ComasKantar Media Research Group, Mexico

Roberto LoblIBOPE Media Information; and TGI Latina, Brazil


In recent years we have witnessed a technological evolution that allowed a revolution in communication platforms and possibilities. Blogs, iPods, cell phones, SMS, wireless Internet, HDTV, and IPTV are just a few examples of the new stunning communication opportunities.

Latin America is known to be an impoverished continent, and one of the regions on earth with the most marked social inequalities. It is quite clear that economic condition is a key factor for...

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