Angels and Demons: a Latin American tale of multimedia engagement
Diana Arboleya-ComasKantar Media Research Group, Mexico
Roberto LoblIBOPE Media Information; and TGI Latina, Brazil
In recent years we have witnessed a technological evolution that allowed a revolution in communication platforms and possibilities. Blogs, iPods, cell phones, SMS, wireless Internet, HDTV, and IPTV are just a few examples of the new stunning communication opportunities.
Latin America is known to be an impoverished continent, and one of the regions on earth with the most marked social inequalities. It is quite clear that economic condition is a key factor for...