ANAIS Association: The guilt gifts puppetry

ANAIS, an NGO fighting against domestic abuse, increased donations, views and impressions in Romania by creating a puppet show that highlighted violence against women.

Campaign video: ANAIS Association – The guilt gifts puppetry

Selected creative: ANAIS Association – The guilt gifts puppetry

Credits

Creative agency: Cheil Centrade BucharestAccount Director: Maria TrepceaArt Director: Ana-Ramona TanasaClient Service Director: Carmen MirutaCopywriter: Alexandru Iliescu / Ionut IordacheDigital Project Manager: Mihai TatuExecutive Creative Director: Mihai GonguGroup Creative Director: Roxana NitaHead of Development: Cosmin SlabescuHead of Production: Monica GarburPR Director: Ana Maria GavrilaPR Specialist: Melania RadutoiuSenior Account Manager: Ana Maria RadulescuSocial Media Manager:Veronica...

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