Anadolu Efes Spor Kulübü: Identity

Anadolu Efes, a Turkish professional basketball team, increased game attendance and fan support for the club in Turkey by launching a new brand identity in the form of a flaming star.

Executive Summary

Anadolu Efes Spor Kulubu (AESK) is a professional basketball team, based in Istanbul, Turkey. It is the oldest and most successful club in the history of the Turkish Basketball Super League (BSL), having won the league's championship...

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