Why integration matters in an omnichannel world

These are the four common challenges that modern US marketers face when looking to integrate their marketing strategies and ways to overcome them.

Today's marketers can't underestimate the importance of the customer experience. In fact, as Accenture found in a recent report, 91 percent of consumers are more likely to shop with brands that recognize them, remember them, and provide them with relevant offers and recommendations, so much so that even with the constant news about data breaches, 83 percent of consumers are s

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