Today's marketers can't underestimate the importance of the customer experience. In fact, as Accenture found in a recent report, 91 percent of consumers are more likely to shop with brands that recognize them, remember them, and provide them with relevant offers and recommendations, so much so that even with the constant news about data breaches, 83 percent of consumers are still willing to share their data to enable a personalized experience.
Consistent, personalized brand experiences across channels and devices are now the expectation – and the golden ticket to achieving greater ROI.
Putting the Right Message In the Right Place for Every Person, Seamlessly
Personalized, omnichannel marketing is easier said than done, even for sophisticated marketers.
Juggling campaigns across multiple channels and devices, as well as mining data across multiple platforms, requires a well-thought-out strategy.