Using sound to rise above the noise

Highlights the benefits, and increasing popularity, of audio branding and provides marketers with key tips on enhancing their audio branding efforts.

"Alexa, order more cereal."

Is the world moving from search to sound? It sure seems that way. This year, nearly 36 million Americans will use a voice-enabled speaker at least once a month, a 129 percent increase from 2016, according to a report released last spring by eMarketer.

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