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While podcasting was once a very male-dominated medium, and a white one at that, it has grown more diverse as its popularity has increased. Still, many people still have misconceptions about who is listening. Recent in-depth reports from Edison Research illustrate growing numbers of Black and Hispanic listeners.
According to a report titled "The Infinite Dial 2022" by Edison Research, more than one in three U.S. women 18 years old or older have listened to a podcast in the past month. The report, which surveyed 1,500 people in the U.S. aged 12 years old or...