Truth down to a science

John Patrick Pullen

This paper speculates whether, and how soon, biometric technology (especially facial recognition and layered voice analysis) will supplant traditional methods in advertisement pre-testing or qualitative (focus-group) research.

Truth down to a science

John Patrick Pullen

For all the human suffering war produces, its byproducts are many: The microwave oven. Communication satellites. The Internet. Unfortunately, few technological breakthroughs have advanced the cause of humanity as these godsends of everyday convenience have. Even the war on terror, though an unconventional conflict, has begun to bear the fruits of innovation, especially in a field that may prove to be this campaign's technological legacy: biometrics.

Simply defined as the use of measurable behavioral or physical characteristics to identify an individual, biometrics is hardly a new science; fingerprints were being collected in...

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