Trust and transparency in media and marketing

Details the solutions that have been identified by the world's biggest advertisers to deal with the issue of transparency.

The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and m focused many national and global advertisers' attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.

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