The Nuances of Global Integrated Marketing
How to successfully position your brand from country to country
Mickey Jardon Marketing Drive Worldwide
Todays marketing buzz phrase think global, act local is used almost as often as think out of the box was used a decade ago. The questions arise, just what does it mean to be a global brand? And how do you communicate a brand message around the world making it as relevant to your target audience in Africa as it is in America? At first glance, this task may appear overwhelming, but perhaps it is not as monumental...