The brand health puzzle: Picking the right metrics for accurate evaluation of brand health

This article explores how a company can select and optimise the right metrics to understand the health of its brand, suggesting methods to ensure reliability and championing understanding over data.

The brand health puzzle: picking the right metrics for accurate evaluation of brand health

David Ward

With so much data flowing through such a fast-paced world, how do marketers pick the right metrics to get an accurate evaluation of their brand's health?...

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