Ten things to look for in a programmatic advertising partner

Kathleen Comer

Provides marketers with ten things to look for in a programmatic advertising partner in order to maximise the partnership.
Programmatic advertising is important to every marketer's advertising strategy, especially in light of eMarketer's latest prediction that more than 80 percent of U.S. digital display dollars will be transacted programmatically by 2019. While that stat only encompasses display, the reality is that programmatic technology is becoming the foundation for ad buying on many channels, including connected TV, audio, and mobile. This growing investment in programmatic technology signals a major shift in the way advertising is bought and sold. Programmatic advertising is a natural evolution that aligns with an increasingly digital world. Gone are the days of advertisers spending...

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