Americans are getting more and more comfortable with using technology to help track and monitor their health and fitness. However, less than 30 percent of physicians recommend general health and wellness apps, wearable devices, and medical web-connected monitoring or measurement devices, according to research conducted by Kantar. Indeed, getting both doctors and patients to close the health-tech gap is the next frontier for the healthcare sector.

The study, which is based on several Kantar consumer and physician surveys conducted throughout 2017 and 2018, also found that the low level of physician recommendation for medical related apps and devices suppresses overall adoption rates.

Failing to spur the market for wearable medical devices represents a missed opportunity to improve the nation's healthcare, as digital health monitoring can deliver significant benefits to consumers.