Stroke of brillance: Brands are turning to old-fashioned, hand painted murals to connect with consumers
Innovative ideas for out-of-home advertising often take the shape of massive digital displays and interactive billboards. And rightly so, as an increasing number of brands are finding clever ways to go beyond a large-scale static image. At a time when digital continues to dominate marketing, outdoor advertising has managed to remain relevant: According to Kantar Media and the Outdoor Advertising Association of America, ad spend on out-of-home advertising grew 3.8 percent year-over-year in Q2 2015, a financial quarter where total ad spend in the U.S. was down almost 7 percent.
For many, the key to this continued success is in the introduction of digital elements to traditional outlets. Some others, though, have looked elsewhere to find innovative solutions. In the past few years, more and more brands have taken to commissioning hand-painted mural ads, not only because of their aesthetic appeal, but because of the human element that a billboard, interactive or not, can't provide.