In a fiercely competitive business environment, innovation is regarded as the most effective way for a brand to maintain its edge and grow market share. But fear of failure often gets in the way, inhibiting creativity, limiting risk taking, and stifling innovation from the get-go.
To quell the fear of failure and encourage innovation, many marketers are integrating four key tenets of innovation into their day-to-day operation: creating a corporate culture that supports risk taking, building creative interdisciplinary teams to share in the process, testing and learning from both success and failure, and recognizing the work of professionals involved in...
