Shoestring Budgets: Creative Approaches to Managing Advertising and Merchandising
Barb McGarvey, GMAC Residential Holding Corp.
When one thinks of GMAC, the most common response is Oh yeah, I financed my car through them. But what many people do not know is GMAC is also a major player in the homeownership services business. Since 1985, weve been one of the nations leading mortgage lenders and servicers and recently expanded our scope to include home financing, real estate and relocation services, insurance and home-related products and services. And, of course, with family ties to one of the worlds leading ad...