RFID technology - Myths and realities

Robert Jackson

Discusses the growth of RFID (Radio Frequency Identification) technology: what it is, how it can be used by marketers and retailers, the ethical and privacy considerations surrounding its use, and how it will develop in the future.

Data management
Data protection & privacy
United States
Strategy

RFID Technology – Myths and Realities

Robert H. JacksonReed Smith LLP

Radio Frequency Identification technology or RFID is often touted as being so revolutionary that it will enable businesses and governments to know exactly where everything is at...

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