Plugging Into Your Brand's Vitality and Well-Being
How to ensure that your brand remains vital and in good health
Eric R. Brody Trajectory.
I've always believed that great inspiration and insight comes from seeing things from a different viewpoint, asking new questions and thinking new ideas. Two examples of this 'frame-busting' perspective readily come to mind.
Swatch thought differently about the watch business and developed a point-of-view based on fashion. The Body Shop freed itself from the shackles of 'how the beauty business works' by reconsidering the traditional value proposition and creating a new brandspace built on function rather...