Native ad blunders – and how to avoid them

This article provides marketers with key tips on how to avoid making mistakes with native ads and explains how to use them effectively.

There's little question that native advertising is an increasingly important tactical arrow in the marketing quiver. Its growth has been exponential: a recent Business Insider analysis pegged native advertising's majority share of total U.S. display ad revenue at 56 percent in 2016, and it's projected to rise to 74 percent by 2021.

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