Media Outlook 2004
Cable TV
Evan Shapiro Independent Film Channel
I regularly avoid making predictions like old leisure suits, they can often come back to haunt you. Therefore, it is with great trepidation that I write this article about the grandiose theme: The Future of Cable Television.
A month ago, it would have been tempting to say that, in 20 years, cable will overtake broadcast as the most watched televised medium. Cable, after all, had a huge fourth quarter, while the broadcast season was dead on arrival. Fall 2003 seemed to...