Everyone is talking about big data and artificial intelligence (AI). There is so much data being created, blah, blah, blah, yada, yada. Marketers, of course, understand the importance of this because aside from their day jobs they are consumers first. Every day they share and receive hundreds of emails, ask Alexa to play a favorite song, share location information in exchange for a precise weather forecast, and tweet about things like how cool it was that Prince Harry invited commoners to his wedding.
What is unique to marketers is that they see the potential in all the data that arises...