Innovations in print advertising

Emma Phipps

As digital marketing takes over, brands are using print to stand out in new and exciting ways in the US.

As digital marketing takes over, these brands are using print to stand out.

There's no question that technology has changed the landscape of modern marketing. But while many advertisers are swapping traditional channels for digital ones, 2016 research from MarketingSherpasuggests that the more conventional marketing methods, like print, still elicit a high level of trust from consumers. According to the study, 82 percent of respondents said they trust newspapers and magazines the most when making a purchase decision, and 76 percent said they trust ads and catalogues received in the mail. By comparison, the highest-ranking online formats, search...

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