How To Achieve Trade Show Success
Developing and implementing marketing strategies
Bill Kesting 3M Promotional Markets
It's an investment to take part in a trade show. For your booth alone, you have to reserve space, prepare designs, construct property, create graphics and transport it to the show not to mention the related costs of personnel travel, product giveaways and handout materials. So it's important that your investment results in a successful show. To fully capitalize on your show participation, your most important effort is the marketing support before, during and after the show. A strong marketing campaign can...