Disk Integrity
Sustaining the highest advertising standards
Gunnar Waldman,NAD/CARU/NARB
Okay, so youve completed a very successful branding campaign and everybody knows your name. Great! Now its time to put a little substance in your advertising. Let the world know what your product can do.
Is your product better than everybody elses hands down, or should you maybe make a qualification or two? How are you going to prove your claims? Can you prove them? I can help you with some of these answers. After many years of producing media and copy for major national advertisers, I now work for...