Digital Media and the Change in Consumer Habits
The internet is fundamentally changing the way we communicate with consumers
Denis Beausejour Procter & Gamble Worldwide
I spent a good deal of my career with P&G in Asia, and while I was there I...
Digital Media And The Change In Consumer Habits
This paper recognises that the Internet is changing the way major companies communicate with their customers - and discusses how P&G is reacting.
