Digital Media And The Change In Consumer Habits

This paper recognises that the Internet is changing the way major companies communicate with their customers - and discusses how P&G is reacting.

Digital Media and the Change in Consumer Habits

The internet is fundamentally changing the way we communicate with consumers

Denis Beausejour Procter & Gamble Worldwide

I spent a good deal of my career with P&G in Asia, and while I was there I...

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