Developing a rewarding marketing internship program

Emma Phipps

This article outlines what marketers must do to build a rewarding internship program for top-tier candidates.

Marketing is facing a talent crisis. In 2016, the ANA Educational Foundation (AEF) released a studythat examines the challenges of creating a reliable pipeline of qualified candidates for the marketing industry. According to the report, the crisis stems from multiple causes, including a lack of up-to-date-curricula, students unsure about the value of a career in marketing, and an industry unable to adapt to the millennial mindset. Digital technologies and data science are transforming the industry faster than colleges and universities can update their textbooks, and the changing industry landscape renders traditional marketing career paths obsolete, the report finds....

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