Conversant in the C-suite: Communicating the right kind of data, in the right format, bodes well for marketers striving for a seat at the table

Analysts from McKinsey completed research on C-suite executives around the globe and found a link between CMOs who can build relationships within the C-suite and the growth of their organizations.

Most CMOs are familiar with the "language of the C-suite." Tasked with more responsibility for the entire company, CMOs and marketers have learned that words that are appropriate to use with their peers and other marketers — clicks, views, opens, downloads...

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