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Conversant in the C-suite: Communicating the right kind of data, in the right format, bodes well for marketers striving for a seat at the table
Analysts from McKinsey completed research on C-suite executives around the globe and found a link between CMOs who can build relationships within the C-suite and the growth of their organizations.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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