Brand safety issue vexes marketers: Digital platforms fall under scrutiny as ads appear near objectionable content

This article explains the issue of ads appearing next to offensive content and steps brands can take to circumvent the problem.

Depending on who's doing the telling, the recent kerfuffle sparked by a series of articles in The Times of London earlier this year is a near-apocalyptic event in the marketing world or much ado about nothing. The truth, as is usually the case in such...

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