With so many business professionals still working from home, B2B marketers could be forgiven for thinking that their customers and prospects rely primarily on their home-office computers for product information, and that mobile use has slackened. But that hasn't turned out to be the case, as mobile usage has surged, a new study reveals.
Kotryna Zukauskaite/theispot.com
"The State of Global Mobile Engagement 2020," conducted by customer engagement platform Airship, analyzed the behaviors of 744 million mobile app users both pre-pandemic and for several months after its onset. It found that mobile opt-ins and open rates...