#Analysis: Why brand activation is such a big segment of marketing

This short article provides analysis on brand activations, a term that, for many, means little - but confusion among marketers leads to miscommunication and missed opportunities.

#Analysis: Why brand activation is such a big segment of marketing

Andrew Eitelbach

Making Connections

Brand Activation Is not a good term. For many, it's been a nebulous, nondescript catchall for marketing tactics that grab consumer attention. Others have called it a piece of industry jargon and dismissed it altogether. Without a clear definition, the term has cause

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